Mirror Coaching
  • Home
  • Blog

Word of Mouth Referrals: How do you get people talking about your services?

2/25/2013

0 Comments

 
Word of Mouth Referral Marketing; Mirror Coaching for small business development
Word of Mouth Recommendations Build Your Business
By Colin Clerkin

It's a simple truth: when Person A is looking for a service, they ask the people they know whom they might recommend. When Person B, someone they trust as a colleague or personal friend, passes on a recommendation in this situation, the likelihood that Person A will call the provided number increases substantially. 

Good Word of Mouth referrals are the ultimate goal for all businesses - they give potential clients the confidence to approach you, as one of their circle has vouched for you and your services; it will often mean that the issue of price is not going to get in the way, as the value of your service has already been established by the recommendation and, as you've not had to do anything to generate the referral (other than offer a great service in the past, of course!), it costs you nothing!

But how do you get these wondrous word-of-mouth referrals? In his recent Duct Tape Marketing guest post, The 5 Fastest Ways to Get More Referrals for Your Small Business*, Andy Sernovitz of WordofMouth.org,  and the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking, outlines how some simple, thought-through actions can help you make it happen more often for you and your business. 

It's not rocket science, but it does need you to be proactive in your dealings with your clients and network, thinking ahead about how you create the right environment to encourage others to act on your behalf.

With therapy clients, it may not be appropriate always to use the 1st point in the list, but if you deliver on the other 4 points, you'll still achieve the results that you're aiming for ...  

Let me know your take on getting word-of-mouth referrals or what you make of this article by adding a comment below. And for more ideas about how to grow your business, check out my Business Breakthrough Programme and learn how Mirror Coaching can help systematise your marketing to maximise your referrals

*(first posted on the wonderful Duct Tape Marketing Blog)
photo credit: Florian SEROUSSI via photopin cc
0 Comments



Leave a Reply.

    business coaching for therapists with Mirror Coaching

    RSS Feed

    Colin's Blog

    Reflecting my approach to business

    Register to access our practice building mailing list
    * indicates required
    Close


    Archives

    January 2014
    December 2013
    July 2013
    April 2013
    March 2013
    February 2013
    January 2013
    September 2012
    July 2012
    June 2012
    May 2012
    April 2012
    November 2010
    August 2010
    July 2010
    June 2010
    May 2010

    Categories

    All
    Accountability
    Babcp Ipsig
    Be Accountable
    Beating Procrastinating
    Blogging
    Body Shape
    Boost Self-confidence
    Change
    Coaching
    Confidence
    Expanding Your Influence
    Fee Setting
    Future Movie
    Get On Their Radar
    Getting Clients
    Getting Things Done
    Goals; Action
    Goal Setting
    Google
    Life Coach
    Lips
    London
    Marketing
    Potential
    Preferred Referrals
    Radar
    Recognise Your Time Drainers
    Recognise Your Time-drainers
    Referral Marketing
    Reflection
    Repurposing Your Writing
    Setting Goals
    Setting Up In Private Practice
    Social Media
    Story Telling
    Story-telling
    Support
    Take Action
    Time Management
    To Do Lists
    To-do Lists
    Visualisation
    Word Of Mouth
    Workshop
    Your Business Vision
    Your Dream Practice
    Your Ideal Private Practice

    View my profile on LinkedIn

    RSS Feed

    Colin Clerkin, EzineArticles.com Basic Author

Mirror Coaching is part of Clerkin Psychology Services, a Limited Company registered in England & Wales at Red Hill House, Hope Street, Chester, CH4 8BU 
Clerkin Psychology Services company number is 6062153 - Copyright © 2010 - 2018 Clerkin Psychology Services Ltd