Oh, and by the way, as was my hope (and intention, of course) ... these efforts have already stated to bring me in some direct client work! Trust me, I do know something of which I ramble on about ....
But how do you identify who to connect with? This takes you back to thinking about who your clients are or will be. Who is your ideal client or client group? You can be a generalist if you want to be in your practice, but to develop the practice you aspire to, I always encourage people to think about who they want to work with and look to become the "go-to" person for that group. Build your practice with all-comers to begin with, but as you develop your niche, you can narrow your focus to the clients you love working with. Sound good?
So, once you know who you want to work with, think about who else connects to them; who else serves them? Do you want to work with Pain Management, for example? Who else sees that client group? Medical professionals yes, but what about chiropractors, osteopaths, physics, acupuncturists ... who else? Now look at what you can do to make contact with these other professionals, to connect with them and share your services with. Offer to meet with them, give talks to their practice, provide information products that they can use with their clients ... and let them know that if they have clients who they feel need therapy rather than physical treatments, you are on hand to offer this - and you'll be happy to refer on any of your clients who do present with a physical need to their practices too.
Building referral partnerships widens your potential pool of referrers and creates momentum for your practice. But you need to nurture these relationships - it's not a once-off meeting; keep in touch and look to see what else they need from you to help in their business and you'll always be the first person they think of when they have a client who needs therapy services in front of them.
And as you've been in a practice for 6 years ... look at what you can offer to their clients that might add to their services too .. keep building relationships ...
Let me know if that's helpful. What do you plan to do to move this idea forward in your practice now ...