As we build our businesses, particularly those of us with small, maybe one-person, operations, we know that we can only do so much on our own. But we are also very aware that, if we could only connect with maybe some key influencers within our area, they might help open important doors that will benefit us enormously. The challenge is ... how to make those important connections!
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Gwen Moran's article "6 Steps to Connecting with Influential People", published recently by Entrepreneur.com, reports on the work of Steven Babitsky, co-author of "The Street-Smart MBA", and outlines his six simple steps that can help you cultivate and maintain those vital connections. These make a lot of sense and are totally achievable ... it's just a matter of making the first move.
Personally, I like Steps 1, 4 and 6 ... give more, limit your ask, and reciprocate. Absolutely spot on! What do you think?
For more ideas about how to grow your business, check out my Business Breakthrough Programme and learn how Mirror Coaching can help systematise your marketing to maximise your referrals.