As you strive to raise your profile to bring in more enquiries and referrals to help build your practices, you may think that getting your website launched will be a catalyst for this. But that website needs to be found and that requires that your site moves up the search rankings. And we all know how hard that is, don't we?
So when Google gives you a gift like Google Authorship, that can move you up those rankings with only a little effort on your part, you really should pay attention, shouldn't you?
Demian Farnworth's article, "10 Reasons Writers Should Claim Google Authorship Markup" on Copyblogger.com, explains how you can go about taking advantage of this new tool and, trust me, you need to put these ideas into action. I have, so let's see how it has worked out for me ...
The screen-grab (above right) shows the 1st page of a Google search for "therapy practice building", one of the areas I coach on, and, as you can see, that's me, 5th organic item (of 13.5 million results!) on the front page. And, as the only item with a photo attached (a feature of Authorship), the likelihood that you might check my page out first is greatly increased, because the presence of a photo draws the eye to that item. It also features my name prominently, so adding to my authority as an author and "expert" in this field, and helping visitors trust that this is a legitimate site from a legitimate business. Can't be bad, eh?
And it cost me nothing more than a little bit of time to understand the steps I needed to follow ... and then to get on and follow them. All within a few weeks of applying the ideThere is still more I need to do, I know, but this is a very good starting point. And you can do it too, so why not get reading and get implementing!
To expand on these ideas further and build your business with some 1-to-1 support, check out my Business Breakthrough Programme, where I outline some of the key steps that you need to take to help grow your business and achieve all you want to with your practice.