If you write a regular blog or newsletter for your clients and followers, you will understand how difficult it can be sometimes to come up with the next post or topic to write about. You finally produce some gems of wisdom (hopefully!), polish them off a little, then launch them on the world. And then you have to start all over again!
It's a challenging cycle, especially if you are trying to maintain a good frequency of connection with your audience. I've written before about how one solution to this is to find ways to recycle what you've written, so that it can be tweaked and shared across a wider range of media to engage more of your audience.
Well, I read an article today that shows me that I've only been playing at recycling: LeadingResults.com's Dan Kraus' article "Content Re-purposing is the New Way of the World", written as a guest blog for the Duct Tape Marketing Blog, demonstrates the art of recycling content taken to the level of the Master. And yet, it is such a simple expansion of the re-purposing idea that I found myself wondering why I'm not doing this already ... but you know what ... I'm going to be building it into my processes right away.
Have a read and let me know what you think by adding your comments below. I especially like how he proposes expanding on those "10 things"-type postings. Good, isn't it? For more ideas about how to grow your business, check out my Business Breakthrough Programme and learn how Mirror Coaching can help systematise your marketing to maximise your referrals.