I recently tweeted a link to this article - The Power of Huge Goals And How to Achieve Them, by Matthew Toren, author of Small Business, BIG Vision - on how setting seemingly unattainable goals can be a really powerful way to help you push through to achieve bigger and better things for your business. The tweet got a really good response, so I thought I'd expand a little on this idea in a blog post, and give you all a chance to re-visit this advice.
Anyone running a business needs to set goals, we all know that. But these goals need to push you.
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There is little growth value in setting a goal that you know you can easily achieve, whether you really try or not. A goal needs to move you forward and challenge you, so setting really audacious goals for yourself and your business works to focus your efforts and spark your creativity.
However, you do need to be realistic. You can still think big, but think big for you - a goal of ending world poverty, while admirable, may not be within your current capabilities, but doubling your client numbers within 6 months may be, with a concerted effort on your part.
So keep it simple and realistic, then break it down into chunks that you can work through to build towards your ultimate target.
Stay flexible and adjust your efforts and goals according to the feedback you gather as you work on your project. As you do, you will see more clearly what it is you need to do to achieve your goals and so become more effective in your business development. As this happens, your goals will grow as you realise just what it is you can achieve within your business.